Image source: RacingNews 365
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Another company in the ever-growing Red Bull empire has welcomed Max Verstappen as a global ambassador.
Max Verstappen has become a global ambassador for Red Bull’s clothing arm, AlphaTauri, founded in 2016. The brand is named after the star Alpha Tauri, also known as Aldebaran, one of the brightest in the night sky. Red Bull elected to rename its second F1 team after the 2019 season, dropping the Toro Rosso moniker. AlphaTauri secured a grand prix win at the 2020 Italian Grand Prix through Pierre Gasly, also collecting a podium at the Azerbaijan GP. In 2024, the team was renamed as Visa Cash App RB, and for ’25, it was rebranded as Racing Bulls.
